Professional hair care products study scope covers products used for back bar services and retail sales as well. Back-bar products are used for services in the salon while retail sales include over-the-Counter or take-home products and sales made through retail formats such as specialty stores, pharmacy stores, online stores and others. The professional hair care product market has been segmented based on the product categories such as coloring, perming & straightening, shampoo & conditioners and styling. Professional hair care product market in Chile is estimated to reach $45.8 million by 2020.
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Service sector in Chile is the highest contributor to the GDP with 61.1% share in 2014.50.8% of its population is female with high beauty and personal care consciousness. 89% of Chilean population lives in urban areas. Females in the age group of 20-29 being the largest segment spur the hair care service industry growth. The market is fuelled by favorable socio-economic factors such as increasing disposable income, product innovations for hair care, first-time full time working women, ageing population interest for hair color products to cover their gray hair and growing demand for men grooming services.
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Hair coloring products hold the largest share in professional hair care product market in Chile followed by shampoo & conditioners. Professional hair perming and straightening products market is estimated to grow at the highest CAGR, whereas styling products witness slowest growth.
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L’Oreal Group with its professional hair care brands such as L’Oreal Professionnel and Kerastase is the key player.Elgon, Wella Professional, Davines, Silkey Mundialare among few of the otherpopular brands in Chile. Most of the professional brands offered in Chile are imported.
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Related Report: Vietnam Professional Hair Care Market by Categories (Coloring, Perming & Straightening, Shampoo & Conditioning & Styling); Sales Channel (Back Bar and Take Home) & by Company (2015-2020)
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