Professional hair care products study scope covers products used for back bar services and retail sales as well. Back-bar products are used for services in the salon, while retail sales include over-the-Counter or take-home products and sales made through retail formats such as speciality stores, pharmacy stores, online stores and others.The professional hair care product market has been segmented based on the product categories such as; coloring, perming & straightening, shampoo & conditioners and styling. Professional hair care product market in Canada is estimated to reach $373m by 2020.
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Canada is one of the most ethnically diverse nations due to the high immigration of people from different countries; around 14.2% of the population in Canada is of Asian origin.81% of the Canadian population resides in urban areas. Median age of the population in the country is 41.7 years. The professional hair care products market is poised to be driven by growing demand for anti-aging products in Canada. Blogging and high social media activity by celebrities and style icons on websites such as Facebook, Instagram, Twitter and YouTube greatly influence people to follow fashion trends. The increased celebrity endorsement of the professional hair care products is another key market driving factor.
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Hair coloring products hold the largest share in professional hair care product market in Canada followed by shampoo & conditioners products. Professional hair coloring products market is estimated to grow at the highest CAGR, whereas perming and straightening products to witness negative CAGR due to various regulations in the country, concerning high levels of chemical composition in these products.
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L’Oreal Group, featuring the top professional hair care brands such as L’Oreal Professionel, Redken, Pureology, Matrix, Kerastase and Shu Uemura are the key player in Canada. Shiseido, Goldwell, Wella Professional, Schwarzkopfare few of the major brands in Canada.Henkel with its acquisition of Alterna, Sexy Hair and Kenrabrands from TSG has gained considerable market share in Canada.
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Related Report: Vietnam Professional Hair Care Market by Categories (Coloring, Perming & Straightening, Shampoo & Conditioning & Styling); Sales Channel (Back Bar and Take Home) & by Company (2015-2020)
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