Top B2B marketing struggles
Many companies in the B2B space face similar challenges when it comes to marketing. It is comforting to know that both are comfortable in the same situation, but it is rewarding to overcome that unknown challenge. Recognizing where your weaknesses lie is the first step in overcoming them. In a recent study by HubSpot, businesses top these 8 trends with B2B marketing-related weaknesses.

Top Content Marketing Statistics
Blog, Wisdom, Podcast

Content marketers are using their projects and platforms to improve their marketing efforts. Whether working on national or international accounts - here are some trends for content marketing in the B2B space.

53% of marketers use blog content as their top inbound marketing.

B2B companies that blog 11+ times / month had 3 more traffic

Titles with 6-13 words attract the highest and highest volume of traffic.

On average, B2B marketers allocate 28% of their total marketing in content marketing

47% of buyers purchase 3-5 pieces of content before engaging with a sales representative

96% of B2B Buyers Want Content With More Input From Industry Thought Leaders

11% of marketers plan to include podcasting in their marketing efforts

64% of podcasts happen on a smartphone or tablet

Weekly podcasts use an average of five shows per week

Content Marketing Services - https://deck7.com/content-marketing-services?utm_source=Niranjan&utm_medium=pressnews.biz

Social Media Market Statistics
Facebook, Instagram, LinkedIn, Snapchat
With multiple channels to distribute content, finding the right one for your audience is important. This is as B2B marketers are expanding their reach through Facebook, Instagram, Pinterest, and Snap Chat.

72% of adult internet users use Facebook

Posts with pictures have more than 2.5 engagements without them

Facebook sends 82% of social media traffic for long news and 84% of social traffic for news articles today

63% of Facebook users say this is a platform for news, events, and issues beyond the circle of friends and family

Face-to-face pictures are up to 38% more favorite than picture-shows

28% of adult internet users use Instagram

59% of Instagram users are on a daily platform - 35% check the platform multiple times a day

More than 95 million photos and videos are shared daily

25% of adult internet users use LinkedIn

Only platform that uses more than 30-49 year olds between 18 and 29 years old

46% of online adults who have graduated are college link users

LinkedIn has 450 million subscribers - only 25% actively visit popular social networks every month

Snapchat had over 150 million daily active users

8,796 pictures are shared every second on Sketch

52% of Snapchat users are under the age of 25

23% of adult internet users use Twitter

30% of online users under 50 used Twitter, compared to 11% of online adults 50 and older

10 out of 10 use online urban living, compared with 21% of suburban population and 15% of residents in those areas.

Twitter has about 4x as many users in the US as US

· 88% of Marketers in Social Media Management Want to Know How to Determine Their Return on Investment for Social Media Activities

Only 42% of marketers say that they are able to measure their social activities

92% of marketers say that social media is important to their business

· More than half of marketers who have been using social media for at least two years reported it helped them increase sales.

90% of all marketers have indicated that their social media efforts have created more exposure for their business.

· By spending less than six hours per week, 66% of marketers see the benefits of race with social media.

· Social media marketing improves search engine ranking by 61% of those who spend at least ten hours per week

Owners of 10 small businesses do not find tracking ROs from their social media activities

· 64% of marketers use social media for ten hours or more and 41% weekly for 11 or more hours

About 19% of marketers spend more than 20 hours each week on social media

83% of all marketers are active on social media marketing initiatives

By 2015, 65% of all these and older reports use social media, compared to only 2% in 2005

By 2015, 90% of young adults use social media, compared with 12% in 2005

About one third of the world uses social networks on a regular basis

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