Webinars have been popular for over a decade but 2020 has introduced a massive shift towards digital meets and conferences. In terms of safety as well as reach, webinars have proven to be a reliable and integral part of B2B marketing plans.
The impact of your subject lines, you should always A/B test. But how do you develop the right subject line for A/B test that aligns with your objectives? How do you indicate your email marketing tool to let the right queries?
More than 79% of marketing leads don’t convert into sales with the lack of lead nurturing as the leading cause. This proves that having a B2B lead generation strategy is just not enough to move ahead in the sales funnel.