Sales and marketing teams often get caught in the most common yet complicated situations when undertaking B2B lead generation activities.

According to HubSpot, 61% of marketers say generating traffic and leads is their top challenge.

email marketing can be considered as a traditional method of marketing, but don’t underestimate just how significant it is to include this in your multichannel approach.

A quality lead is the lifeline of your business, more leads mean more sales, more profit and a successful business.

Currently, 60% of Americans use Facebook, 35% of Americans use Instagram. However, over 90% of Americans use their email! That’s a huge audience!

According to news reports, email generates $44 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most profitable and effective marketing tools available.

There are a dozen ways to generate quality leads - social media, paid search, SEO, and downloadable content to name a few.

It's the modern marketers’ way. When it comes to scaling your lead generation, it should not matter where you find them.

Over the last decade, strategies for demand generation and generating leads for B2B have witnessed a paradigm shift from being company-centric to consumer-centric

Businesses are not going stop producing products neither are people going to stop investing in them. The only way to make strides is to tactfully plan and execute product marketing activities that would continue to bring in business.

The product has finally been launched in the market. It’s time to test what has been the effect of your product marketing activities and how it’s going to affect your conversions and ROI.

The BDA strategy is proving to be a universal technique applicable across different kinds of marketing like webinar, product, and service marketing.

While creating a strategy might be simple, its lucrativeness can’t be guaranteed.

A product marketing framework for software solutions is nothing but a strategy consisting of different ways of marketing a product

Among the list of hurdles that B2B SaaS marketers have to overcome, technology product marketing takes the forefront followed by the lack of an accurate product marketing management technique.

Pop-ups are used on almost every website nowadays as a lead generation tool. An outbound lead generation campaign is a great way to spend your demand generation

Enterprises are heavily investing in geo-based marketing technologies to connect to their ideal buyers. According to the latest 2019

The rapid advancement of location-based technology has propelled Geomarketing to the frontline of marketing strategies.

A report suggests that the quality and conversion of audience for B2B business is of utmost importance for years to come. This advocates that using any random marketing technique to generate a B2B lead won’t be enough.

lead generation is mainly about getting contact details through various marketing activities. This makes lead generation a part of any demand generation strategy but not the whole of it.

demand generation is a marketing campaign that involves educating your potential customer and convincing them how your brand can help the problems they are facing.

How to choose platform for promotion of various products & services.

Understanding the target audience which you are going to target using the platform

Now is the time to create a plan to host an online event using webinar marketing techniques that can help your business survive digitally with lead generation in this critical time.