Digital marketing has exploded in the last decade. With so many tools and software to choose from, it becomes challenging to keep your strategy focused. There were approximately 150 marketing tools. Over 5,000 marketing tools were reported. With that kind of growth it can be confusing which programs to choose.

Most companies are trying to take advantage of their ROI. Research has shown that email marketing has the highest ROI among all other marketing channels. It has been this way for years and is constantly showing an increase in results. The benefits are endless and your budget will approve your search for best email marketing practices.

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Email marketing
Why is it useful?
As noted earlier, email is the best marketing channel to use when trying to optimize your return on investment. With the supply of thousands of email service providers, the cost is very affordable. Compared to TV commercials, you are paying a fraction of the price to reach the same hundreds of thousands in your audience.

Budget is not only a factor, but also the effectiveness of the message and the medium. Email marketing is the most effective channel. Reporting shows that email can change more conversions than SEO, social media, screen ads, TV and radio. This makes it foolish to invest in the right software and set your email marketing strategy.

Marketing software
Automation
Emailing can be fast and painless with the right tools. Downloading 100,000 emails through your personal opinion account will probably take you years. Email marketing technology is the easiest way to take advantage of the many emails you create and the content to go along with it.

Email automation has many benefits. Customers have better experiences, carriers are delivering with more quality and quantity, there are higher conversions, it is cost effective and more traffic to your website. It is highly recommended that you complete your email campaigns with a marketing automation tool.

CRM
Keeping your contacts in order can be difficult when there are hundreds of thousands of emails being sent every day. CRM systems will keep track of who received what email, who opened it, and who is seeking more information about it. Integration will be very important here. Not only should your ESP talk to your CRM but you should also integrate social media, phone calls and personal emails.

Segmenting your customers can be done easily with a customer management system. This will help the experience you are offering your customer. Send them emails that they are interested in in a timely manner. Increase your chances of making the sale by being in the right place at the right time with the right information.

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