How to Use BDA for Webinar Success :-
Let's look at the elements of the strategy before, during, and after.
In front of the webinar – attract leads
Know Your Audience: Understand your buyers and their issues so that you can attract the right audience to your webinar. The better the targeting, the more webinar leads you can convert.
A month in advance, we will send you the first email notifying you about your webinar.
Follow up on details and information on a regular basis.
Send webinar-related content and details to generate and maintain interest.
Send a reminder the day before the webinar.
The last one takes place 10 to 15 minutes before the webinar begins.
Make sure you have high quality equipment for webinar audio and video recording.
The platform should be easy to use and have the appropriate features to help you navigate.
Your webcam and computer must also support webinar.
Invite guests and co-organizers to the webinar. By co-sponsoring a webinar or bringing in guests with specific expertise, you can reach new audiences and target new webinar leads.
Use multiple channels to effectively promote your webinar. LinkedIn may be a reliable platform, but don't limit your efforts to a single channel.
To extend your reach, use paid advertising to promote your webinar. Not only does this increase webinar awareness, it also increases business brand awareness and increases webinar leads for conversions.
During the webinar – pull in leads
Call the attendees with their first name.
Increase engagement by adding intermittent questions instead of waiting to the end.
Use the digital whiteboard to bring out ideas and frameworks.
Give your sales reps the opportunity to join the webinar so they have direct access to the know-how and key requirements of your audience to help you target your webinar leads in the future.
Never forget to poll your audience. That's where you get their clear intentions.
Use your creativity when assembling pollster questions. Understanding what you want to know from your audience is a good first step in creating a question.
Keep your voting choices simple and clear so that you understand their true intentions.
After Webinar – Reed Development
Within 24 hours after the webinar, we will send a thank-you email to the participants.
Request viewer feedback through a survey within 48 hours of the webinar.
Interact with webinar leads by sending follow-up emails to webinar leads with relevant learning materials and phrases that encourage clear action.
Become sensitive to communication and develop until the webinar leads are transformed.
Retarget your audience through ads and campaigns.
The sales team can target participants by submitting webinar records and slides.
Webinsars can be used to convert resources on your website for future visitors and generate new webinar leads.
The BDA strategy is designed to capture high quality leads that are actively involved. These leads can be further maintained by creating a blog post about the webinar. To know more about the strategy.
Read more - https://deck7.com/blog/convert-your-webinar-leads-into-sales-pipeline-using-the-bda-strategy?utm_source=Niranjan