In the late 90s, with the launch of the platform NetMeeting, Microsoft provided the technology to be released in webinars. There was no concept like webinar marketing. Since then, webinars have come a long way since inception. As 2020 approaches, the next steps in digital marketing are already starting to take shape. UI design for all content, including webinars, as well as a great user experience has become a must. AI has allowed data privacy and cybersecurity to take the lead, and digital platforms must be designed with the upcoming 5G revolution in mind.

In the light of these upcoming disruptions, businesses need to rethink the way they approach webinar marketing to stay ahead. Webinar marketing strategies that track more webinar attendees do not focus on creating the bigger picture: the highest quality audience-focused content possible. Getting your audience to click on a webinar link and reach the landing page is only half the battle. The success or interruption situation lies in creating a content strategy that excites valuable information for a 30-45 minute live webinar.

With that in mind, let's take a look at 5 important successful webinar strategies that marketers can often overlook.

1. Pin your invitation email
The optimal sequence content marketing strategy for your webinar should have an invitation email that says:

Invitation email 3-4 weeks before first contact
Notification email-2 weeks ago
Second notification email-1 week ago
Last reminder-1 day ago
Feedback/Thank You Email-Post 1 Day

The best time to start sending promotional email invitations is 3-4 weeks before your webinar event. Yes, your first invitation email should stand out and it's important not to leave any useful information, but more importantly, follow up and notification emails that cover everyone in your webinar funnel. The typical email open rate for a B2B marketing plan is only 15.1%, so sending follow-up emails regularly is important to maximize exposure. According to Drip, if you don't follow the webinar invitation, you can lose up to a third of your sales. Ideally, you should send your first follow-up email 1-2 weeks after your first invitation.

Read more - https://deck7.com/blog/5-overlooked-webinar-strategies-for-marketers-to-consider?utm_source=Niranjan&utm_medium=pressnews