What are the key components of your lead generation strategy?
More than 79% of marketing leads don't convert to sales due to lack of lead development as a major cause. This proves that B2B lead generation strategies aren't enough to get ahead in the sales funnel. Reaching your target audience and converting them into qualified leads through a variety of marketing activities is also acknowledging all components. Here are some of the most important components that should be part of your B2B lead generation strategy.

Quality lead
Your B2B lead generation marketing activities are profitable only when you collect quality leads. Having only a lead database that doesn't invest in a product/service is not an ideal customer database. This component is essential to success because it can only grow when you have high paying, quality customers. The two main types of leads that stand out most in the lead cycle are:

Marketing Qualifying Leads (MQL)-Leads that are more likely to convert into customers compared to other leads. Determining whether this lead will invest in your product/service is made by your interactions with your content, how many times you visit your webpage, and other such cases.

Eligible Leads for Sales (SQL)-SQL is a potential customer that is considered suitable according to your organization's ideal customer profile. Leads who have interacted with representatives of your company who show interest in your product/service beyond the engagement stage.

Paid advertising
Since digital marketing has developed, paid advertising has become a fundamental part. The lead generation effort made through this medium helps you reach potential leads in a timely manner. Some of the prerequisites for this marketing activity are:
Use the right target keywords
Ad serving in a variety of formats
Call to action (CTA) included in all ads

Classified content
The content marketing component is one of the most important parts of your B2B lead generation activity. As part of this inbound marketing strategy, you need to post content that is beneficial to potential leads. This content should include blog posts, landing pages, videos, social media posts, and emails, so it should be varied.

Pop-up form and landing page
One of the best ways to direct you to qualified leads is to use the lead capture form and pop-up form. Generating leads through this component is made easier because it allows you to gather the necessary information and deliver the message to your audience in a short and simple way.

Analysis and reporting
Analyzing and reporting on the health of potential leads is a major part of your sales funnel. This step shows the progress of all lead generation activities and guides you in the direction of lead qualification.

Upbringing activity
This is the last but important component to getting a quality B2B lead. This step involves keeping your audience engaged through a variety of activities. Discounts and offers are a great way to cultivate qualified leads, but social media engagement activities are also a growing trend that can be useful.

Read more - https://deck7.com/blog/lead-generation-guide-for-b2b-companies?utm_source=Niranjan