What Is Webinar Marketing?


Posted December 16, 2020 by davidjones8904

Webinars have been popular for over a decade but 2020 has introduced a massive shift towards digital meets and conferences. In terms of safety as well as reach, webinars have proven to be a reliable and integral part of B2B marketing plans.
 
Webinar marketing has emerged as an indispensable marketing tool in the global pandemic change. Webinar marketing is a great way to generate high-quality leads from your audience, among other ways B2B marketers have found to stay in touch and relevant in these times.

Webins have been popular for over a decade, but in 2020 a major shift to digital conferencing and conferencing was introduced. From a safety and reach perspective, webins have proven to be a reliable and integral part of a B2B marketing plan.

What is Webinar Marketing?
Webinar marketing, very simply, uses webins to promote your business. However, as webinar became more popular, the term became a bit vague. Webinsars have some of the most promising attendance rates of over 44% in marketing webins. For training webins, it can be up to 60%.

Given that webins have an average duration of about an hour, webins are one of the longest engagement-generating content formats you can create. Rolling the ball with the participants is a powerful promotional issue, and most marketers agree. So why don't companies use this miracle tool to bring so many webinar leads to their business?

To be honest, they are. However, webinar lead conversion rates are very low. Studies have shown that well-hosted webinar conversion rates can be up to 40%, but most marketers expect single-digit webinar conversion rates. So how do you adopt best practices for creating webins?

Before that, let's take a look at the webinar sales funnel and how it works.

Read more - https://deck7.com/blog/convert-your-webinar-leads-into-sales-pipeline-using-the-bda-strategy?utm_source=Niranjan
-- END ---
Share Facebook Twitter
Print Friendly and PDF DisclaimerReport Abuse
Contact Email [email protected]
Issued By David Jones
Country United States
Categories Advertising , Blogging , Business
Tags b2b lead generation companies in usa , lead generation company in usa , webinar marketing
Last Updated December 16, 2020