Automated marketing
Automation and AI are currently the most powerful ways to build a lead generation strategy. Marketing automation tools will reach $21.5 billion annually from $11.4 billion in 2017 to 2023! With this advanced system, you can connect with your potential customers 24/7 and see how your visitors engage with your website. Marketing automation uses a funnel to design a customer journey that starts with triggers such as filling out a form, downloading a white paper, signing up for a newsletter, or sharing a purchase or email.

These journeys are designed to be more relevant to the recipient than to a simple mass email campaign. With a thorough understanding of buyer personas and target audiences, lead generation tools like this can be useful for your outbound lead generation efforts. 80% of marketers using automation software generate more leads. Lead generation software has been of great help in running successful lead generation campaigns and measuring the effectiveness of different channels.

Gate content
A great way to generate quality leads is to provide premium content relevant to your IT niche to visitors who are willing to provide contact information. Examples include blogs, white papers, e-books, and even video tutorials. You can innovate in many different ways to control your content rather than asking for the details of your visitors. This can include a small pop quiz to engage your audience or share a survey that shows you what other visitors think about the same after taking a survey about your industry. Maintaining interactions with your audience not only reduces bounce rates, but also increases your visitors' tendency to register for your product.

Demand generation is the first step in the lead generation process, and landing pages have a bigger impact than you think about conversion rates. Offering a limited free trial in exchange for providing information is another great lead generation strategy for IT startups. This allows users to preview products prior to purchase and even collect feedback. In 2016, SAP offered its customers a 30-day free trial, which effectively reduced their cost per lead by 88.5%. According to Merriman Capital stock analyst Eric Wold, Netflix is ​​another great example of how we were able to achieve an incredible 93% conversion rate with a free trial.

Read more - https://deck7.com/blog/why-lead-generation-for-it-companies-is-dead?utm_source=Niranjan&utm_medium=pressnews