Don't ignore webinars and podcasts
Webinars and podcasts are here. It is proving to be a very effective tool for B2B lead generation, especially for IT companies. According to the Content Marketing Institute, 60% of marketers are using webinars as part of an inbound marketing campaign. Webinars are very effective as a form of lead generation. Podcasts are also becoming very popular. These content types can help your content marketing efforts, and good content can easily cultivate leads in a much better way than content syndication. According to a recent survey, 165 million people in the United States listen to podcasts, while 32% of Americans are podcast listeners monthly.

Webinars and podcasts are effective because they can accommodate your audience, unlike other forms of media.

You can educate your audience by answering questions and sharing experiences and case studies.
Satisfy your niche and industry audience with incredibly relevant content.
B2B leads are best captured through SEO and email marketing, so it's a good idea to write a blog post about your podcast to leverage the power of search engines in your lead generation process.

Promote with influencers
Whether it's a small IT startup or another niche industry, consumers trust each other more than they trust the messages of less familiar brands. This is where working with the right influencer can be an absolute game changer. PPC and other paid ads are incredibly expensive, crowded, and in many cases ineffective. Thought leadership can help build trust, but influencers can help you expand your reach while generating leads. Both Dell and LinkedIn have been immersed in influencer programs for the past five years, and according to Linqia's report, 85% of marketers are already using influencers. SAP is a large company that works with companies in a wide range of niches. Different sales teams identify the relevant influencers for each line of business. At a user conference in Orlando in 2016, they worked with 11 influencers who live streamed to about 80,000 people who couldn't attend the event. This is to show that the right people can have a significant impact on your sales. Opportunities like this will allow you to use your outbound marketing efforts and leverage them on social media to drive inbound lead generation.

When it comes to lead generation marketing, there are no restrictions on the techniques you can try when generating leads using social media lead generation methods. The lead generation funnel must accommodate each potential customer and convert them into new or potential leads for your marketing team.

Last thoughts
A strategy that works for one business can completely affect another. That's why it's always important to keep testing and experimenting. It all depends on knowing your audience and how they interact with your business. The old strategy still works, but it needs to be updated in a new way. Lead development isn't particularly difficult if you use an agency that provides lead generation services. Lead generation and lead management has become a complex process over time, but tools that support email marketing and other software have also streamlined the process. A comprehensive lead generation process helps you find quality leads among your potential customers, and well-performed lead nurturing is a technique that can easily increase conversion rates using landing pages. Do you have a B2B lead generation technology that works for you?

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