When is the right time to send an email?
The time you choose to send an email is very important as it has a significant impact on whether a subscriber opens an email. As mentioned earlier, the A / B tests you run can tell you when it's right for your mailing list members. Run these tests to determine which time frame works perfectly and investigate them in future campaigns. This email marketing tip is underrated, but very important.

According to Mailchimp, the best time to send an email is on weekdays. Mailchimp also found that 10 am is the best time according to the time zone.

However, when we dig deeper, we find that the types of dynamic content sent through email automation services also have a significant impact on recipients' location, age, and profession on time.

This example by Optinmonster summarizes it pretty well-imagine a day in the life of your particular audience. What are they doing in the morning, afternoon and evening? What do their working days look like? Are they up late at night? Do they get up early in the morning?

All of these factors are important before using this strategy in your email marketing plan.

Must follow opt-in best practices
"Permission marketing" created by Seth Godin means marketing and promoting a product or service only after the audience has agreed. The result is higher engagement and open rates, with positive results on the customer journey.

After the GDPR goes into effect, email marketers will need to ensure that the program is compliant. GDPR-based email marketers need to collect free, specific, informed, and explicit consent. Unless you have a positive opt-in from your target audience, you have to assume that your email delivery rate is high but they aren't the only ones for you.

What you should do
Mailing list open rates are the "top funnel" of email metrics because they have a domino effect on the rest of the program. If you don't have a one-size-fits-all approach, always try campaigns on your mobile device to determine what works best. Incorporate these strategies, along with your own solutions, to achieve better business results and growth.

Read more - https://deck7.com/blog/lead-generation-guide-for-b2b-companies?utm_source=Niranjan