Whether you like it or not depends on the open rate you get for the success of your email marketing campaign. If no one reads your email, you can't create business opportunities through potential customers. Since more than 20% of marketing emails don't reach your audience's inbox, you need to go through careful planning, patience, quality content, a landing page with relevant information, and a well-scrutinized list of recipients.

Email marketing services are one of the most effective channels for reaching and converting clients, but they only work if the subscriber actually opens and reads the direct mail.

Before embarking on your next email campaign, make sure that:
- Find out how many people are currently reading your email and your current open rate. This will help you determine where you are standing, the goals you need to set, the number of email subscribers, your popularity on social media, and find loopholes.
- Make your message concrete and valuable, and resonate with your subscribers the moment they see your personalized email.
- Ask yourself, "What's in it for your audience?" And "What value do you get from your marketing automation efforts?" And "Does this address their problem?"
- The trick here is to understand how marketing emails are opened, not junk emails, spam, or other useless folders. With these following strategies, emails can not only reach your target audience's inbox, but also act as triggered emails to get their attention.

A fresh list is a well scrutinized list
To keep your email subscriber list active, always send an email and regularly remove inactive subscribers who haven't been with you for more than 6 months. But before you get rid of them forever, be sure to get involved with them as a final email marketing automation effort. Take a look at this example of the last effort email from HubSpot.

Having a clean list is essential to the success of your email service provider. Of course, you can't get all the prospects back, but this allows you to focus on the prospects you care about. Then you know it's not a waste of effort.

Read more - https://deck7.com/blog/how-to-navigate-your-email-to-your-audiences-inbox?utm_source=Niranjan