There is some disagreement about the value of research. A B2B marketer might argue that you should just pick up the phone and make the call. Some marketers may believe that cold calling is unnecessary and ineffective. The main reason for this is that lists made up of B2B leads are not always correct. Why else in the lead generation business would anyone in the lead generation business receive multiple calls and emails from some companies each week and a multitude of calls from the same companies over time? In such a scenario, what should you do that is different or unique to your prospects? A 4 x 4 research approach requires a total of four minutes to examine four different data sources that determine the customer journey:
The prospect's website.
The contact's LinkedIn profile.
The prospect's Twitter feed topics.
A general online search to see what's showing up in the audience's search history.
By analyzing these aspects, you can fill in the gaps in your lead generation funnel. By doing good research on a potential lead, your marketing team can develop demand-generation strategies that will have a positive impact on your inbound and outbound lead generation activities.
Often times, a good lead generation strategy can only improve if your prospects are contacted by phone or email. Setting up multi-touch campaigns can help identify a quality edge that is more likely and when to take action. Typically during this stage, a similar lead ad is served across multiple platforms and determined where it works best. That includes creating a different landing page for each platform. While the multi-channel approach is common in digital marketing, it is now increasingly being used to generate quality leads.
Are you getting the maximum return on marketing programs? Conducted lead nurture programs triple your marketing ROI for generating B2B sales leads. The often underutilized lead maintenance through various outbound and inbound marketing stations can increase your lead rate from 5% to 15%. With effective content marketing and other activities for every lead you generate, you should also be generating a "pipeline". A pipeline usually consists of a prospect who is just one or two additional actions that result from converting it into a lead. Typically, 20-25% of the time, a pipeline has a qualified lead to go on sale. Also, you probably want to find out what we call "care". Nurtures are the right company and the right contact person, just not at the right time.
If there is room for improvement in one of these areas of B2B lead generation in your company, DECK 7 can support you with excellent lead management so that you get where you need to be.
Contact us today - https://deck7.com/request-lead-generation-services?utm_source=Niranjan&utm_medium=pressnews.biz