Promote content that adds value
LinkedIn is undoubtedly the key to promoting B2B content. It tops the list as the preferred social media channel. Using their sponsored posts feature with native advertising methods can work wonders for your business if targeted at the right stakeholders. But as a marketer, you can also experiment with social media.
Validation of social media content
Digital content marketing involves multiple platforms and you can use social platforms to determine the effectiveness of your content when used appropriately. Since it has become almost impossible to get biological feedback on Facebook for your social media content, Twitter has given modern marketers the opportunity to test whether the target audience is likely to be interested in a particular topic through social media engagement metrics.
Instagram for previews
You can even use Instagram to publish new content to your followers through stories. By placing this feature in the app, you get reassuring visibility into your content. The underlying principle of any B2B content you share is that it needs to be effective for viewers, and Instagram Stories can help you evaluate that usefulness. Instagram is also an effective platform to personalize with your audience through Ask Me (AMA). If you're busy enough for your latest whitepaper or blog post, an AMA on the subject will help you create more lead for your business.
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Content syndication as a strategy
Once you've created all this valuable content, syndication is an effective way to get more visits for your blog posts. In addition to expanding your reach, you also bring by-products to your funnel to spread brand awareness and drive more sales. If you start a regular content syndication process, you can build endless online presence on platforms without your own website and social channels. You can instead drive traffic to your website using CTA appropriately by creating a strategic loop.
High-performance content formats
There are four types of content:
Within each content type, specific formats work well with the B2B audience. The quality content incorporates a few elements of each format into the other to better cover the best content merging visual content with text for a better experience.
The video has B2B potential
The next preferred format for content delivery was through personal events but back-burner videos as well are a marketer's best ally. Video marketing is growing rapidly and giving 41% of bloggers a successful result. Videos give customers the opportunity to see the human face, it gives a personal connection, has a high recall quality, is highly visual content and has a certain level of clarity associated with this format because you watch it and so you believe.
The webinar is the new conference
To push off canceled or reduced physical conferences and seminars, Webinar has emerged as a great way to connect with your audience and network. Although until recently B2B merchants were eighth on the list of used content formats, they have become the best substitute for individual events. Deck 7 has successfully run an email marketing campaign to promote webinars to reach global audiences for industry leaders in computer hardware, sauce companies and webcasting platforms.
Share email newsletters
Sending your subscribers the latest or topical content via an email newsletter is a great way to showcase the various content formats created for your business. Whether it's a white paper or your latest podcast, your newsletter can get content closer to your interested customers.
At the end of the day, make sure you have a way to interact with your webinar participants or website visitors. If your sales and marketing teams are working, you can figure out a way to get a potential customer's email address before they leave your website. Your ultimate goal is to not only benefit your readers and followers but also influence your content to your bottom line.
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