The future of marketing has been severely affected by the global sanitary crisis but it also brings hope for innovation and new ways to use existing platforms to achieve your business goals. Here are the trends predicted by Deck 7 earlier this year.
Although little has changed, the key to a better adaptive and resilient plan in the advanced days is inevitable. Below are some highlights from various surveys from Gartner, Forrester, and the Content Marketing Institute.
Invest in videos
41% of B2B marketing people are interested in including video formats in their sales and marketing strategies for 2021. Online video usage continues to grow with future predictions that they will spend about 7% on online video watching in 2021, dedicating 100 minutes per day to watching what you have to offer.
Offline media will take the back seat
With fewer people traveling, line marketing like billboards will add less brand authority. Outdoor advertising will be less important when digital displays that give brands flexibility are the preferred choice so that the message can be modified appropriately. But the perfect time to bridge off online conversions to create an integrated and universal ecosystem for your business.
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Marketing technology takes precedence
Heavy reliance on marketing automation will arise especially in measuring the effectiveness of messages in different markets. As manual tasks do not offer previous reliability, critical communications and revised health protocols will be provided through automation.
Customize content for voice search
About 50% of future online searches are estimated through search voice and images, especially after Siri, Alexa and Google Assistant entered the market. AI software is now adapting to a variety of accents, and the global popularity of voice search continues to grow. Keep this in mind when creating content so that your content is suitable for voice search
Quantitative data over quality in KPIs
KPIs have migrated and engagement quality measures can help change the way your business flies and adjust the tone of messages appropriately, especially through social media like Facebook. A fine balance needs to be found between the sensitivity and optimism of brand messaging and it can be like walking the titrop in the beginning.
Estimates suggest that recovery time will rise in mid-2021 after the content marketing ecosystem changes as you know it. Research conducted by various leading consulting firms such as McKinsey and Bain, as well as other well-known sources such as Harvard Business Review and McGraw-Hill Research, shows that finding a balance between investing in future opportunities and cutting costs is key to survival.
There are many free and paid content marketing tools at your disposal to help you navigate uncertainties so that you can get help if you need it. If you are unsure about where your business stands in terms of content marketing or you are dropping content ideas, hire a content marketing company like Deck like to conduct a content audit and run your next successful promotion. Ire B2B Marketers Outsource the process of creating their content and it seems to work for them. Call 7 today to try it for yourself.
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