1. Plan according to viewer's time zone
Whether you are setting up a weekend promotion or a holiday season campaign, timing is everything. When setting up your webinar, consider your audience background and location. Certain dates and times definitely work better when trying to attract as many audiences as possible.

Overwhelmingly when it comes to webinars for B2B marketers, data show that Tuesdays, Wednesdays and Thursdays are likely to get the highest attendance rates.

When it comes to timing, GoToWebinar's recent survey found that 11am is the most involved time, with 2 or 3 am being the most preferred time zone.

2. Superior audio quality
When it comes to communication, only 7% of meaning is derived from the words we use, while 38% is derived from spoken tones and the remaining 55% from non-verbal cues. Needless to say, audio quality is too important to ignore while hosting a webinar presentation. Poor audio turns off immediately and can ruin any effort you have done to invite viewers to your webinar. If you hear a distant or crackling sound, it will have a serious impact on what might have been an exceptional message.

Last thoughts
Webinars are an effective way to set your brand apart from its competitors while building lasting relationships with your prospects and playing an important role in the customer journey. As evolving buyer preferences and video consumption statistics rise through the roof, marketers need to be creative and advance their webinar marketing strategy over time. Build your own creative marketing plan based on these tips to become a great webinar host. You can also check out the webinar benchmark report here for further analysis.

Read more - https://deck7.com/blog/5-overlooked-webinar-strategies-for-marketers-to-consider?utm_source=Niranjan&utm_medium=pressnews