What's the best lead generation tool?
Now that you have a strategy in place, now is the time to track your audience. We know there are so many lead generation tools on the market, so we have some of our favorite tools. Choose the one that suits you best from the following lead generation software.

Leadfeeder
Leadfeeder is a lead generation tool that every B2B marketer must include in their marketing automation strategy. The quality of leads generated through this software is rated different due to integration with tools like Mailchimp, HubSpot and ZOHO.

Prospect.io
This multi-channel B2B sales and marketing automation platform closes deals like a pro. Prospect.io primarily improves the productivity of outbound sales teams through a variety of features. We do everything from building your target audience list to analyzing and improving your strategy to refine your marketing plan.

AeroLeads
There's nothing this lead generation tool can't do. Starting by finding the official email ID, location, and work phone number for your address, AeroLeads does it all. The best thing about this tool is that it works with a variety of websites, so there are no limits to your options. If you want to increase your conversion rate, AeroLeads is your best choice!

What are the pros and cons of lead generation?
Every process has two sides. So, it's safe to know what the procedure has to provide and how you can use it to your advantage. Let's look at the pros and cons of lead generation.

Advantages
Rapid Information Procurement-Landing pages you create to promote your product/service organically accelerate the process of attracting potential customers
Accelerate Online Sales-The traditional sales process is now gone. Now you can sell your services/products to global customers using the latest sales methods.
Target Audience Recognition-The lead generation strategy you use clearly defines the buyer persona and vice versa, so you can easily target your product to the right audience.

Disadvantages
Low ROI-This marketing method is a matter of risk when it comes to finances. If one calculation is wrong, it can have a big impact on your investment.
Possibility of misjudgement of leads-misjudgement of customers will not increase conversion You need the right tools and experience to determine who is a potential sale and who can let go.

Read more - https://deck7.com/blog/lead-generation-guide-for-b2b-companies?utm_source=Niranjan