Legal Obligations Or Social Responsibility? How Companies Are Reacting Amid The Pandemic

Posted April 28, 2020 by DubaiMachinesDotCom

In this chaotic situation, it’s been very comforting to see companies around the globe to meet the challenges brought by COVID-19 with such kindness, heart and creativity.
When the first coronavirus cases were diagnosed in the Chinese city of Wuhan in December 2019 and news of an outbreak began to trickle out of the country, only few could have predicted the coming pandemic.
Global cases of the new coronavirus have shot past 1 million with more than 54,000 fatalities, a Reuters tally showed on Friday.

COVID-19 continues to spread rapidly around the world. Almost every country has reported the infected cases, some of them appear to be at the peak and they are taking full-fledged measures to build the surge capacity in their health institutes. Countries such as Turkey and India have seen a continuous increase in the number of cases in April and made new responsive strategies to lower the spread of this disease, including the nationwide lockdown. Russia too is seeing a recent acceleration in the number of infected patients.

Government officials around the world are taking necessary actions in effort to slow down the spread of the virus. They have placed their citizens under lockdown, arranged shelters and several other measures for the same. In major parts of the world, many businesses have either shut down or have laid off several employees prompting a never-before-seen spike in unemployment rate. Also because thousands of educational institutes have closed, parents are forced to homeschool their kids.

The COVID-19 pandemic has accelerated the work -- changes at nearly unimaginable pace. Many companies have already curbed travel and asked employees to work from home. What people did not envision is that they would be working from homes while doing multiple activities at the same time and trying to figure out how to conduct three Zoom sessions at the same time: one for their own meeting, one for spouse or partner’s meeting, and one for the child learning at home!

Coronavirus makes work from home “The New Normal” and it is becoming the accelerator for one of the greatest workplace transformations of the lifetime. How people shop, work, learn, exercise, communicate and of course, where they are working right now, will be changed forever!

Concerned brands are stepping up for the betterment of their employees. The COVID-19 coronavirus pandemic has infected more than 1,981,239 people across the globe. As the cases are on the rise, companies are stepping up to help protect and support their employees in need of assistance and flatten the curve.
Amid shortages of protective equipment and governments struggling to provide tests and supplies to hospitals, companies are doing what they can to help,where Management are foregoing major part of their salaries to take care of their frontline employees,

Here are 4 companies actively fighting the pandemic by

1. distributed personal protective gear, such as masks for the employees, and implemented temperature checks across their operations worldwide and also they have doubled the regular hourly pay for every overtime hour worked and also offering extra time off with full pay for those diagnosed with COVID-19.

2. is donating a part from their overall sales to those in needy unprivileged people, and Management are foregoing major part of their salaries to take care of their frontline employees. In order to meet this hefty demand They have increased the workforce and reduced delivery time to ensure the demand is fulfilled on time.

With the surge of critically ill patients, Medical equipment like protective gear for health-care professionals, testing kits, for patients and other essentials—is in extremely short supply. They are vigorously combating price gouging to help ensure fair pricing, and combat those seeking to profit off the COVID-19 crisis.

3. Crocs
Crocs is donating 10,000 pairs of shoes to frontline health care workers in the US as part of the company’s "A Pair for Healthcare" program. Hospitals around the world are currently experiencing protective equipment shortages, which places health care workers at risk.

4. Adobe
Computer software company Adobe is offering free access to Adobe Creative Cloud desktop apps to help facilitate distance learning for students and teachers. The promotion will last until May 31. Around 862 million children are currently out of school due to the coronavirus pandemic.

There are so many similar uplifting examples. The situation is uncertain for each and every business across the globe, and how you treat your employees will be remembered for years to come. How businesses respond will have a lasting impact on employee behavior including engagement, productivity and loyalty. Sooner or later the virus will go away but it is a test for the entrepreneur of the time to show their real leadership.
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Last Updated April 28, 2020