A large number of populations across the globe are unaware of the symptoms associated with atrial fibrillation and hence remain untreated. For instance, Health Innovation Manchester in November 2018 raised awareness regarding Atrial Fibrillation and other innovative technologies to increase the detection of the disease as part of the Global AF Aware Week.

The rise of the is driven by factors such as the rising number of patients suffering with cardiovascular diseases and rising awareness towards cardiovascular disease. Restraining factor such as high cost of atrial fibrillation devices and procedures is likely to have negative impact on the growth of the market in the coming years.
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Other than bodies such as associations and organizations, companies in the market have also played an instrumental role in increasing the awareness regarding atrial fibrillation. For instance, Biosense Webster, a Division of Johnson & Johnson, launched two major initiatives as a part of the Global AF Aware Week, which falls between 18–24 November. As a part of the action named Get Smart About AFIB (GSAAF), the company entered into a strategic partnership with the Arrhythmia Alliance to increase knowledge of AF across the healthcare community and the general public. As awareness helps in improving the medical care needed for the treatment of atrial fibrillation, the market is expected to witness considerable growth during the forecast period.
US is expected to dominate the market in the North America region, owing to the growing geriatric population and rising number of innovations in healthcare. Hence, considering the mentioned factors, the atrial fibrillation market is expected to grow at a significant pace in the US during the forecast period.

North America Atrial Fibrillation - MARKET SEGMENTATION

North America Atrial Fibrillation Market - By Treatment
• Non – pharmacological
o MAZE Surgery
o Catheter Ablation
o Electric Cardioversion
• Pharmacological
o Anti-arrhythmic Drugs
o Anti-coagulant Drugs

North America Atrial Fibrillation Market - By End User
• Hospitals
• Ambulatory Surgical Centers,
• Cardiac Catheterization Laboratories

North America Atrial Fibrillation Market - By Geography
• North America
o US
o Canada
o Mexico

Company Profiles
• Boston Scientific Corporation
• Medtronic
• AtriCure, Inc
• BOEHRINGER INGELHEIM GMBH, Inc
• CardioFocus
• Abbott
• Sanofi
• Bristol-Myers Squibb Company
• Biotronik, Inc
• Biosense Webster, Inc.

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