Business and commerce drive the world’s financial system and have the best impact on our lives locally and globally. PGDM in finance and marketing specialises in careers that direct financial, human, and material assets towards a goal of profitability. It studies and analyses the various factors underlying the behaviour of firms under numerous market structures. Marketing has many aspects to career avenues such as sales, advertising, graphic design, media, communications, market research, trend and data analysis, public relations, and social media.
Finance is closely associated with accounting however specialises in the strategies, management, and analysis of financial processes. Businesses and people depend heavily on financial advisors and analysts to make choices on how to grow income and minimise losses.
In this program, college students develop an essential appreciation of the fundamental concepts and strategies of marketing management and strategy with an emphasis on creating consumer value and building consumer relationships. The program develops concepts and skills essential for marketing decision-making and illustrates how numerous decision-making tools apply to real business situations.
PGDM financial management aims to familiarise college students with the diverse principles of Financial Accounting. The contents are designed so that scholars could be capable of using the accounting information for diverse decisions making and understand the nature of transactions and their impact on financial statements and studying and analysing the economic statements for comparing the overall performance of the organisation and making appropriate choices for the arising developments.
The insights that emerge from theories and hands-on practical experiences are aimed at making college students conceptually strong and successful in the practice of the program and getting absorbed in employment setups.
Young graduates and professionals from marketing and finance sector/ developmental sector/ government/ civil society/ Industry experts who're keen to develop an essential appreciation of the primary principles and strategies of marketing management and techniques with an emphasis on creating customer value and building customer relationships.
It has been designed for especially motivated people who need to take the lead in developing solutions for enhancing the quality of human life; develop innovative solutions to deal with issues with respect to strengthening organisations and need to study diverse decision-making tools that apply to real enterprise situations. In this program, college students develop an essential appreciation of the basic concepts and strategies of marketing management and methods with an emphasis on creating customer value and building consumer relationships. The program develops ideas and skills important for marketing decision-making and illustrates how diverse decision-making tools apply to real enterprise situations.
The aim of this program is to develop a framework for decision-making in the context of corporate finance, raising of funds for numerous projects, decision-making on Investments, International finance market and their related risks etc. and to offer a stable grounding in the concepts and practice of financial management. This program will encourage you to assume significantly about issues in corporate financial management.
Diverse profession choices are open to college students finishing the PGDM in Marketing & Finance Management programme to discover jobs to manage a number of specialised roles in the private and in government sectors. Their job description consists of handling numerous Marketing and Finance roles in the corporate sector, consultancy firms, IT Industry, and the Insurance sector.
PGDM in business management is beneficial for people who wish to have a stable profession, suitable professional qualification and gain competency for accomplishing excellence in Management. Students additionally discover their professional career in educational institutions pursuing inter-disciplinary research and teaching in sustainability studies.