L’Attitude Ventures aims to transform the venture capital ecosystem for Latinos by funding Hispanic tech start-up enterprises

Posted May 14, 2022 by Lattitudevc

Investing in Latino-owned businesses with high-growth potential
Latinx entrepreneurs in the United States are a formidable force, and with the right funding and assistance, they can scale their enterprises to not only earn thousands of dollars to improve their own lives, but also to contribute to the growing economy of the country, as a whole. Unfortunately, Latinx founders have a harder time raising capital or start-up funds to expand their businesses.

The overall percentage of Latinx founders having difficulty raising funds is six percent higher than that of non-Latinx founders, and when Latinx founders do manage to raise funds, the cost of capital is typically four percent higher than that of others.

L'Attitude Ventures intends to change this by acting as a catalyst for Latino start-up businesses in the United States, as well as aiding Latino entrepreneurs and expanding diversity across the business sector. L'Attitude Ventures, founded in 2019, is a venture capital firm situated in San Diego, California. The five members of the company are Sol Trujillo, Gary Acosta, Kennie Blanco, Laura Moreno Lucas, and Oscar Munoz, and they are looking to invest in early-stage US Latino-led and Hispanic-owned technological start-up enterprises across the country.

“The technology industry in the US has long been chastised for failing to recognize Hispanic founders, and the slight increase seen in the last two years should be viewed with care, as there is still much space for improvement. Many Hispanic company owners flock to California in the hopes of obtaining funding for their Hispanic tech start-up enterprise, but the truth is that only a small number of these Hispanic-owned enterprises receive sufficient investment,” stated Kennie Blanco – the managing partner of L’Attitude Ventures.
“Despite diversification pledges, Hispanic tech start-ups continue to be underfunded, accounting for only 2% of venture capital investments over the last 24 months,” Kennie added.

According to reliable data sources, Latino-founded businesses in the US earned a little over two percent of venture capital funding in 2021, which is up from around 1.8% last year. Since 2018, Latinos' proportion of early-stage investment, which is important for underrepresented entrepreneurs, has declined marginally and that is mainly what L’Attitude Ventures aim to address.

L'Attitude Ventures is essentially a cultural-capital collaboration that allows bright Latino entrepreneurs to effectively enter the US economy. Their goal is to become the primary conduit for all sources and types of growth capital, ultimately propelling Latino entrepreneurs to success through many rounds of funding.
L'Attitude Ventures aims to have a substantial impact on the US economy by boosting access to start-up financing, job creation, entrepreneurship, and, eventually, wealth, in addition to venture-stage earnings. You can learn more by visiting their comprehensive website.

About us
L’attitude Ventures is a mission-driven venture fund that invests in early-stage Latino-led and owned businesses in the United States with substantial and high-growth potential that may be realized through technology. The company was founded in 2019 by L'ATTITUDE co-founders Sol Trujillo and Gary Acosta, as well as Kennie Blanco, to address a disturbing economic cost to our country: the underfunding of US Latino entrepreneurs. Our fund is sizable, and it will stimulate a significant number of Latino entrepreneurs from the Seed to Series A stages, with significant investor round participation; initial check sizes range from $200,000 to $1,500,000. We also act as a trustworthy intermediary, bringing cash from investors of all stages and types together to support the success of Latino entrepreneurs today and in the future. Please visit our website at https://lat.vc/ for more information.
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Contact Email [email protected]
Issued By L'ATTITUDE Ventures
Business Address 11622 El Camino Real , Ste. 100, San Diego CA, United States 92130
Country United States
Categories Business , Finance , Services
Tags companies funding latina startups , hispanic angel investors
Last Updated May 14, 2022