L’Attitude Ventures in San Diego is transforming venture capital system for Latinos in the USA through the aid of multiple Lattitude venture investors

Posted May 14, 2022 by Lattitudevc

A purpose-driven venture capital firm aimed at helping Latino entrepreneurs succeed
Latinos in the United States are the most enterprising but unfortunately, also the most undercapitalized group of citizens. L'Attitude Ventures supports Latino-owned businesses and entrepreneurs to attain their full potential while generating revenue growth in the country, through investment.

L'Attitude Ventures' portfolio is quite unique in that it captures the New Mainstream Economy, particularly the US Latino cohort, which accounts for 80% of net new business formation in the US and represents a $2.6 trillion economy that accounts for nearly 30% of net real income growth. The organization invests in Latino-owned businesses and offers technology-enabled solutions, clear growth routes in large markets, and alignment across all of its primary impact areas.

“Despite the fact that increasing diversity is a topic often discussed in conversation, the reality is that Latinos make up barely 1% of the venture capital business in the United States. Latino entrepreneurs and Latino-owned enterprises also have very limited access to early-stage equity investments, and they face lower bank acceptance rates, forcing them to rely on debts such as hard-money lending. However, with our backing from Lattitude venture investors, all of that could change for the better,” explained Kennie Blanco – managing partner of L’Attitude Ventures in San Diego.

The company was established in 2019 with the goal of investing in early-stage enterprises owned by Latinos in the US, especially the ones that show great growth potential. L'Attitude Ventures is therefore strongly focused on these early-stage, Latino-owned enterprises for good reason, and their objective is to assist its portfolio companies in helping them succeed by providing operational and strategic support.

They offer tailored investment solutions with the goal of investing in, elevating, and accelerating one out of every four new Hispanic entrepreneurs in the United States. They also feel that establishing their own angel investor network is crucial to identifying, supporting, and expanding promising Latinx and Hispanic-founded start-ups.

The five members of the company are Sol Trujillo, Gary Acosta, Kennie Blanco, Laura Moreno Lucas, and Oscar Munoz, and they are constantly looking to help early-stage US Latino-led and owned enterprises across the country, through investment.

There is still a lot of room for development, acceleration, and expansion of start-ups in the United States, and if you would like to know more about Latino investments, there are several ways to get in touch with the team from L'Attitude Ventures, including visiting their comprehensive website or visiting them at Camino Real St 100, San Diego, California.

About us
L’attitude Ventures is a mission-driven venture fund that invests in early-stage Latino-led and owned businesses in the United States with substantial and high-growth potential that may be realized through technology. The company was founded in 2019 by L'ATTITUDE co-founders Sol Trujillo and Gary Acosta, as well as Kennie Blanco, to address a disturbing economic cost to our country: the underfunding of US Latino entrepreneurs. Our fund is sizable, and it will stimulate a significant number of Latino entrepreneurs from the Seed to Series A stages, with significant investor round participation; initial check sizes range from $200,000 to $1,500,000. We also act as a trustworthy intermediary, bringing cash from investors of all stages and types together to support the success of Latino entrepreneurs today and in the future. Please visit our website at https://lat.vc/ for more information.
-- END ---
Share Facebook Twitter
Print Friendly and PDF DisclaimerReport Abuse
Contact Email [email protected]
Issued By L'ATTITUDE Ventures
Business Address 11622 El Camino Real , Ste. 100, San Diego CA, United States 92130
Country United States
Categories Business , Finance , Services
Tags latitude venture capital , lattitude venture investors
Last Updated May 14, 2022