Laundry care market is changing drastically since past few years as consumers have started finding value in their purchases. With US economy still recovering from economic downturn, many consumers are evaluating their purchasing habits to ensure that they obtain greatest value for their money. Increasing preference for scented laundry care products and allergenic/ green products, and development of new products is gaining consumer acceptance and accelerating the growth of laundry care industry. Most market segments are growing at more than 5% growth rate annually. Detergent liquid – the largest market segment of laundry care industry has undergone double digit growth.

The global laundry care market is projected to grow at a CAGR of 5.2% in the next few years. In terms of region, North America is the largest market of laundry care followed by Asia-Pacific. With recovery from global economic downturn and increasing spending on personal hygiene, there is an increasing demand for laundry care products and this industry is expected to accelerate in developing nations in coming few years due to product innovations and reduction in prices because of increasing competition.
The major competitors in the laundry care market are Church & Dwight, Unilever, Orange Glo International, Reckitt Benckiser Inc., The Clorox Company, Procter & Gamble, Huish Detergents, Colgate-Palmolive Company Ltd., SC Johnson and Son Inc. and so on.

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Joanna | Executive – International Business and partner Relations
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