Magicrete is one of India’s pioneering sustainability champions with the aim of replacing clay bricks that cause denudation to the cultivable soil with Aerated autoclaved concrete blocks (AAC) that recycle fly-ash, a waste generated in steel furnaces.

Construction Industry as well as brick manufacturers are benefited due to increased market uptake, the cost of AACs has come down recently.

Magicrete strives in to deliver the benefits of newer technologies such as AAC blocks in India to outright harmful burnt clay bricks.