The global food sweetener market size was valued at USD 85.92 Billion in 2020 and is projected to expand at a significant CAGR during the forecast period, 2021–2028. The growth of the market is attributed to the resistance for using sugars owing to rising health problems like dental issues, diabetes, and obesity generated the demand for alternatives of sugar.

Food sweetener is a substitute for sugar which gives sweet taste like sugar containing less food energy and fewer calories. Unhealthy eating habits and new living standards are influencing the health conditions of the people globally. The consumption of food sweetener is growing due to government regulations to decrease the consumption of sugar, consumer awareness, and application in various healthy food products in the market.

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Global food sweetener market is highly affected due to Covid-19 pandemic circumstances happened in the world. Supply in the market witnessed a hamper due to lockdown opposed in various countries owing to covid-19. Consumers trying to maintain weight and have healthy food are growing the market of food sweetener across globe.

Market Segment Insights:

The stevia segment is projected to account for a large market share
Based on product types, the global food sweetener market is segmented into high intensity sweeteners, starch sweeteners and sugar dextrose alcohols, and sucrose. High intensity sweeteners are further classified into neotame, sucralose, saccharin, stevia, aspartame, and other high intensity sweeteners. Starch sweeteners and sugar dextrose alcohols are segregated into sorbitol, high fructose corn syrup, maltodextrin, and other starch sweeteners and sugar alcohols.

The stevia sweetener segment is expected to constitute a key share of the market during the forecast period owing to sweet tasting components of stevia which do not contribute carbohydrates or calories to the beverages and food it is added. Diabetic patients can consume various foods and comply with healthy meals as it does not affect insulin or blood glucose response.

The beverages segment is projected to hold a major market share
In terms of applications, the global food sweetener market is fragmented into meat and meat products, dairy and deserts, beverages, bakery and confectionary, soups, sauces, and dressings, and other applications. The beverages segment is expected to represent a key share of the market in the coming years due to high usage of food sweeteners in beverages including flavored water, diet carbonated drinks, and other beverages. Increasing demand for the beverage products is fueling the food sweetener market.

Asia Pacific is anticipated to dominate the market
On the basis of regions, the global food sweetener market is categorized as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. The market of Asia Pacific is anticipated to dominate the market during the forecast period. The regional market growth can be attributed to rising health-conscious consumers, surge in income and the purchasing power, and their changing lifestyle. Factors such as rapid urbanization, increasing population, diet diversification, and trade policies in food sector are observing change in the food sweetening market.

Compititive Landscape
Key players competing in the global food sweetener market include Tate & Lyle PLC, Stevia Hub India, Pyure Brands LLC, Fooditive B.V., Cargill Incorporated, FoodChem International Corporation, The Real Stevia Company, Stevia Biotech Pvt. Ltd., and XiliNat. Some of these players are focusing on several market strategies including mergers, acquisitions, partnerships, collaborations, capacity expansion, and product launches to enhance their market shares.

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