The global gluten-free pet food market size is projected to expand at a substantial CAGR during the forecast period, 2021 – 2028. The growth of the market is attributed to increasing number of pet owners and growing awareness regarding healthy pet food products.
Gluten is a storage protein primarily found in rye, barley, and wheat. It can cause celiac disease, which result into intolerance to gluten products. This disease is also detected in pets. Humanization of pet food products has been a growing trend, which has encouraged brands to offer varieties of pet foods besides basic pet foods that have no added preservatives.
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Pets have become a crucial part of a human life. Hence, manufacturers are paying special attention toward their health by manufacturing gluten-free pet food products with all the necessary proteins that can provide them healthy body and nourish their hair. Increasing demand for regular or basic pet food is substantially high and with increasing shift toward gluten-free pet food among pet owners, the pet food market is expected to grow at a robust rate during the forecast period.
Market Trends, Drivers, Restraints, and Opportunities:
• Increasing shift from products containing gluten to gluten-free products is creating major potential for the market growth.
• Rising number of gluten-free pet food products with nutritional ingredients coupled with availability of wide range of flavors is expected to propel the market growth.
• Increasing premiumization trend is anticipated to fuel the market growth.
• Non-uniformity of regulations in trade, supply chain disruption, and high cost production can hinder the market growth.
• Key players continuously investing in R&D activities and expanding its product portfolio are expected to create lucrative opportunities in the projected timeline.
Gluten-free Pet Food Market Segment Insights
Natural segment to accounts a major market share
Based on types, the market is bifurcated into natural and added additives. The natural segment is anticipated to account for a major market share during the forecast period. Natural gluten-free pet foods are produced under stringent regulations and should contain no added flavors or emulsifiers. Moreover, growing demand for non-added preservatives food products is expected to influence the market growth.
E-commerce segment to account a significant market share
On the basis of applications, the gluten-free pet food market is segmented into e-commerce, supermarkets, retail shops, exclusive pet shops, and others. The e-commerce segment is expected to account for a significant market share during the forecast period. Major volume of gluten-free pet food products was sold online in 2019 as compared to that of stores or exclusive pet food shops owing to the increasing number of e-commerce platforms and availability of attractive discounts.
North America to hold a major market share
In terms of regions, the market is segregated into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America is expected to account for a major market share during the forecast period. Increasing adoption of pets and rising awareness about the pet food products through online advertisements and billboards are anticipated to proliferate the market growth in the region. On the other hand, the market in Asia Pacific to exhibit a high CAGR during the forecast period.
Compititive Landscape
Key players operating in the global gluten free pet food market includes Mars, Solid Gold Pet, Nestlé, Nutro, Three Dog Bakery, Blue Buffalo, Merrick Pet Care, Wellpet, Champion Petfoods, Midwestern Pet Foods, and Pets Global.
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