The global sports sun care market is anticipated to expand at a substantial CAGR during the forecast period, 2021-2028. Sports sun care products are used for protecting skin against harmful ultraviolet rays released from the sun.
Sports sun care are highly preferred by sports athletes and skin-conscious consumers alike. The ingredients of the sports sun care products and nature of their usage are different as per the requirement of a particular type of sports. Sports sun care products for indoor sports especially swimming mainly contain zinc oxide whereas the products used for extreme outdoor sports consist of avobenzone, octocrylene, and homosalate. The substantial growth of the sports sun care market can be attributed to the rising attraction of consumers towards outdoor sports. Additionally, the increasing incidence of skin related problems and rising prevalence of skin cancer have steered to raise the demand for sports sun care products.
Market Trends, Drivers, Restraints, and Opportunities:
• Rising number of sports athletes and growing audience of health-conscious consumers are driving the demand for the sports sun care products.
• Increasing sporting activities across the globe and outbound sport travel are key factors that consumers have shifted towards using more sports sun care products. Majority of users prefer sports sun care products that are rich in vitamins, polyphenols, and antioxidants.
• Growing awareness and availability of affordability products have created great opportunities for manufacturers in the industry. This is expected to boost the market expansion.
• Demand for both chemical-based and natural-based sports sun care products are rising significantly, which can fuel the market expansion in the coming years.
• A few chemicals-based sports sun care products are harmful to the skin. The strict FDA regulations limiting the use of chemical ingredients are key factors that can hinder the expansion of the sports sun care market.
Global Sports Sun Care Market Segment Insights:
Natural segment to hold a significant market share
On the basis of types, the global sports sun care market can be segmented into chemical-based and natural. Increasing number of consumers preferring to natural and organic ingredients in their sun care regime is the key factor that drives the segment growth. Growing awareness of side effects associated with chemicals-based sports sun care products help shift for the natural products. Due to these factors, the demand for natural sports sun care products is anticipated to increase during the forecast period.
Lotion and Spray segments on the rise during the forecast period
In terms of forms, global sports sun care market can be divided into creams, gels, lotions, liquids, sprays, lip balms, wipes, sticks, and others. The lotions and sprays segment is projected to expand at a substantial CAGR over the forecast period. The segment growth can be attributed to certain advantages such as sweat and water-resistant characteristics offered by lotions and sprays. The products are increasingly adopted by sportspersons including swimmers and athletes.
Online Channel to grow during the forecast period
Based on distribution channels, the market can be divided into online and offline distribution channels. The online channel sales segment is anticipated to grow during the forecast period as the number of consumers preferring to online shopping are rising significantly. On the other hand, the offline channel segment is estimated to hold a significant market share during the forecast period.
North America constitutes a dominant share of the global market
Based on regions, the market can be classified as North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Asia Pacific is anticipated to hold a major share of the market owing to the presence of large number of sports enthusiasts and players in the region.
Major players in the global sports sun care market include Beiersdorf, Estée Lauder Companies, Johnson and Johnson, L’oreal, Shiseido Co. Ltd, Amway, Clarins, Edgewell Personal Care, Lotus Herbals, and Proctor & Gamble. Many companies have adopted research and development as a market strategy tool to withstand the competition. The strategy is aimed at providing better quality and new features to sports sun care products to attract more customers.
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