PunchOut catalog or simply PunchOut, offers a direct link between a customer’s procurement system and a supplier’s website. It is a functionality in which the customer can access the supplier’s PunchOut catalog by simply ‘punching out’ from his procurement system. The customer doesn’t have to browse through thousands of products as the PunchOut catalog contains only those products that are mentioned in his B2B contract.

We all know how PunchOut catalog solution can ease the process of buying for B2B customers. However very few are aware about PunchOut benefits from the reseller’s perspective. Resellers who offer PunchOut capability can expect a lot when it comes to increase in business revenue.

The following blog discusses how PunchOut catalog can help resellers to improve their revenue.

Improves Relationship with Customers

By offering PunchOut catalog solutions, you actually strengthen your business relationship with customers. This is because it simplifies the purchasing process of customers and moreover as a reseller you receive and respond to orders faster. This definitely helps to enhance customer satisfaction, which works in developing long-term loyalty to your services. In short, it helps you to grow existing relationships as well as gain new customers. So if you want to retain your B2B customers, which are the main source of revenue for your business, what better way than implementing PunchOut catalog solution for your customers.

Increases Average Order Value

PunchOut along with upselling and cross-selling is a powerful combination to increase total and average order value. These sales strategies work best when complimented with a PunchOut catalog. So you can show some related products from your store on the PunchOut website and expect a jump in your revenue.

Attract Big Customers

PunchOut creates a win-win scenario when it coming to gaining large B2B customers. Big enterprises are often on the lookout of supplier who can allow them to order directly through their procurement system. In fact, you need to support PunchOut functionality if you want to work with some of the largest enterprises. PunchOut has become a mandatory requirement for engaging with large organizations. No wonder, a PunchOut catalog is considered to be a strategic B2B ecommerce solution. So support PunchOut shopping and rest assured your B2B customer base will steadily increase.

Boosts Productivity of your Sales Team

Expect an increase in sales productivity after you implement PunchOut catalog for your customers. This is because a PunchOut website streamlines the selling process and moreover the sales team receives more accurate orders. As a result, the sales team spends less amount time in correcting orders. This substantially improves the response time and overall productivity of the sales team.

On the whole, since PunchOut gives a personalized shopping experience, implementing it provides a great opportunity to keep your B2B customers happy and satisfied, which will eventually translate into increased sales for resellers.