I am a VAR (value added reseller) mainly involved in buying computer hardware from reputed distributors and then selling those products with added value to my customers. For the last 4 years I have been using VARStreet platform to run my business, and believe me choosing VARStreet has been the best thing that I have ever done for my business. Since the last couple of years, I have been witnessing a steady growth in my business and the credit goes only to VARStreet.

VARStreet is all-in-one business management platform that can do wonders for any IT related reseller and service provider when implemented correctly. Here are the reasons why I chose to use VARStreet Ecommerce platform despite the market offering plenty of other options in this regard.

All-in-one Business Management Platform
VARStreet platform does not just provide an ecommerce software. The platform also comes with a built-in sales quoting software that can help you streamline and automate your sales process. Whether it is about quickly creating professional-looking quotes or converting a sales quote into a sales order with a single click, I can easily achieve it using VARStreet sales quoting tool. I can now generate and send attractive quotes to my prospects fast. This has increased by win rate as well as helped me in gaining more customers.
Apart from VARStreet being a B2C/B2G/B2B ecommerce software and sales quoting platform, it also has a built-in CRM module. This has saved my expenses on buying a separate CRM to hold customer information. Due to its inbuilt CRM functionality, I can analyze leads efficiently and organize opportunities from within the application itself.

Get a Unique Custom VARStreet Ecommerce Store
Whether you have a B2C, B2B or a B2G business model, VARStreet store can be configured the way you want to suit your individual needs. For instance, I deal only with B2B and B2G customers. So accordingly my VARStreet ecommerce store has been configured to support both B2B and B2G transactions. So I have created different logins depending upon who is accessing it. To be more specific, my B2B customer who is a corporate entity has a multiple logins since the customer has different sales reps that look up the buying process. I can decide what pricing and products to show in the catalog based on who has logged into my store.
To put it simply, regardless of the size of your business and the type of customers you handle, VARStreet store can be customized including layout, design, pricing, product catalog, and functionality as per your business requirements.

Mobile Friendly
With more and more Internet users preferring to shop on their mobile devices including smartphones and iPads, I was looking for a mobile friendly platform. VARStreet ecommerce platform is mobile friendly which has definitely helped to drive traffic and sales on my ecommerce store.
Use Single Backend for Multiple Stores
This is one feature of VARStreet that I really find very useful. I have two storefronts that separately handle my B2B and B2G transactions but at the same time I use a single backend to capture data from these stores. So no matter how many storefronts you have, VARStreet platform provides a single backend functionality which is far better and easier to manage.

Supports Multiple Gateway Options
One of the reasons behind the increasing popularity of VARStreet platform is its ability to support a variety of payment gateways. Currently VARStreet supports over 12 payment gateways options including PayPal and Credit Card. From a sales point of view, I find this flexibility while making payments, very useful. This is because I don’t have to drive customers away just because my store does not support a payment gateway that they frequently use for online transactions. No wonder my business and revenue has grown significantly due to VARStreet platform.

SEO Enabled
No matter how good your service is, if your website is not visible on popular search engines like Google, you won’t get far in your online business. VARStreet understands how crucial it is to have a decent google ranking for any ecommerce site. That is why the platform comes with a SEO Enablement add-on feature, which can help you to make a SEO friendly website. The add-on will help you to boost search engine rankings and achieve better visibility in google search engine. VARStreet also has SEO partners, which can also provide services related to search engine optimization.

Increases Sales Reach
VARStreet is connected to over 35+ distributors of United States and Canada, including some of the major distributors such as Ingram Micro and Synnex. So when you create an account in VARStreet you can connect with these distributors and increase your sales reach. Before using VARStreet I was connected to only 1 distributor but after connecting with the platform, I have opened account with 4 distributors, which has improved my sales reach and profits.
Punch-out Capability
Since I have B2B customers, you can understand how important it is for me to provide them with PunchOut ready stores. When it comes to giving PunchOut capability to B2B customers, you can trust VARStreet, as it has successfully completed over 150+ PunchOuts till date.