MRRS adds "Consumer and Market Insights: Bakery and Cereals in the UK" latest studies, published in Nov 2016.

Summary
The Bakery & Cereals market in the UK is led by the Bread & Rolls category in terms of both value and volume, while Cereal Bars are forecast to register the fastest growth among all categories during 2015-2020. Hypermarkets & Supermarkets represent the largest distribution channel for Bakery & Cereals in the country. Driven by hectic lifestyles, Britons seek products aligned that are time-saving and convenient. Furthermore, audacious consumers drive demand for novel and exciting variants of Bakery & Cereal products.

Key Findings
– Of the eleven categories analyzed, Cereal Bars is forecast to be the fastest growing value category, registering a CAGR of 10.0% during 2015-2020
– Kids & Babies and Older consumers account for more than half of Bread & Rolls consumption
– The Bakery and Cereals market in the UK accounted for nearly one-fifth of the overall food retail sales in 2014.
– British Sugar Plc and General Mills, Inc. are the leading players in the market
– Private label products had high market penetration of 21.3% in 2015. They compete with brands, which has resulted in a private label products gaining market share from brands during 2012-2015
– Time Scarcity and Novel & Experiential are the major trends driving sales in the UK Bakery and Cereals market

Introduction
- Report Scope

Market Overview, Consumer Demographics and Pricing Analysis
- Value and volume analysis for the UK Bakery and Cereals market
- Impact of exchange rate fluctuations on the UK Bakery and Cereals market
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Volume consumption analysis by gender, age, education and urbanization – at category level
- Inter-country comparison of average price per kg by category
- Top variants and pack size distribution analysis
- Retailer price dynamics

Retail Landscape and Key Distribution Channels
- Leading retailers in the UK Food market
- Leading distribution channels (value terms) in the UK Bakery and Cereals market
- Leading distribution channels ((value terms) by category

Competitive Landscape
- Market share of leading brands (in value and volume terms) by category and segment
- Penetration of private label by category in the UK Bakery and Cereals market
- Private label growth (in value terms) compared to brands

Consumer trend analysis
- Canadean’s consumer trend framework and explanation of the sub-trends
- For key trends in the UK Bakery and Cereals market:
- How the trend is influencing consumption in the UK Bakery and Cereals market
- How to target the trend in the UK Bakery and Cereals market
- How the trend will evolve in the UK Bakery and Cereals market
- Key target demographic and the rate at which the trend will evolve
- What are the key drivers that will influence growth of Bakery and Cereals market in the future

List of Tables and Figures
Table 1: Country Indicators – overall food value and volume, 2015
Table 2: Market value analysis in GBP and US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to GBP
Table 5: Market volume growth, by category, 2015-2020
Table 6: Segment level analysis by category, 2015
Table 7: Average price per kg comparison by categories
Table 8: Retailer price dynamics (includes % difference from average price)
Table 9: Leading retailers
Table 10: Leading brands by segments, 2015
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010-2020
Figure 4: Market volume share analysis by category, 2015
Figure 5: Market value growth analysis by category, 2010-2020
Figure 6: Historic and forecast value analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020...

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