MRRS adds "Consumer and Market Insights: Wine in Italy" latest studies, published in Nov 2016.

Summary
Improving economic scenario supported by rising disposable incomes will drive demand for Consumer Packaged Goods in Italy. The Wine market in Italy is expected to grow at a CAGR of 1.2% in value terms during 2015-2020. Among all categories, the Sparkling Wine is forecast to register the fastest growth in both value and volume terms during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel. Bacardi and Fontanafredda are the leading brands in the Italian Wine Market. High smartphone penetration in Italy will dramatically increase online Wine sales.

Key Findings
– Of the three categories analyzed, Sparkling Wine is forecast to be the fastest growing value category, registering a CAGR of 3.2% during 2015-2020
– The Wine market in Italy account for more than three-fourth of the overall Wine & Spirits sales in 2015
– The Still Wine category has the highest private label penetration in the market
– Cocooning and Fresh, Natural & Pure are the major trends that are driving sales in the Italian Wine market

Introduction
- Report Scope

Country Context
- Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview
- Value and volume analysis for the Italian Wine market
- Impact of exchange rate fluctuations on the Italian Wine market
- Degree of trade up/down in the Italian Wine market
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Average category level pricing

Retail Landscape and Key Distribution Channels
- Leading retailers in the Italian Wine & Spirits market
- Leading distribution channels (volume terms) in the Italian Wine market
- Leading distribution channels ((volume terms) by category

Competitive Landscape
- Market share of leading brands (in volume terms) by category
- Penetration of private label by category in the Italian Wine market
- Private label growth (in volume terms) compared to brands

Packaging
- Wine market by type of packaging material/container (in volume terms)
- Wine market by type of packaging closure/outer (in volume terms)
- Wine market by type of packaging, forecast(in volume terms)

Consumer trend analysis
- Canadean’s consumer trend framework and explanation of the sub-trends
- For key trends in the Italian Wine market:
- How the trend is influencing consumption in the Italian Wine market
- How to target the trend in the Italian Wine market
- How the trend will evolve in the Italian Wine market
- Key target demographic and the rate at which the trend will evolve
- What are the key drivers that will influence growth of Wine market in the future

List of Tables and Figures
Table 1: Market value analysis in EUR and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to EUR
Table 4: Market volume growth, by category, 2015-2020
Table 5: Segment level analysis by category, 2015
Table 6: Average price per liter comparison by categories
Table 7: Leading retailers
Table 8: Leading brands by category, 2015
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume analysis, 2010-2020
Figure 3: Consumers purchase behavior - Trading up/down, 2015
Figure 4: Market volume share analysis by category, 2015
Figure 5: Market value growth analysis by category, 2010-2020
Figure 6: Historic and forecast value analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020...

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