MRRS adds "ForeSights: Micro-Housing" latest studies, published in Nov 2016.

Summary
Housing is common concern of all consumers. In much of the world, housing is becoming less affordable, depressing ownership rates and delaying household formation for younger generations. Micro-housing addresses affordability issues with housing sized for single-person households, although this downsized housing presents special challenges for packaged goods marketers.

Key Findings
– Over half of the global population now live in cities. This is expected to grow to two thirds by 2050, putting huge pressure on urban housing.
– Micro-housing is eco-friendly. A person living in a micro-housing unit may use just a third of the energy of a person in a normal-sized unit.
– Tiny houses are not only physically small, but can cost as little as 10% of the cost of building a standard-sized home.
– Micro-housing could help ease or even reverse a trend that has seen Millennial consumers moving back in with their parents.
– Online shopping could help ease the space crunch inherent in micro-housing. Subscription shopping could also benefit as it reduces storage needs.

Synopsis
“ForeSights: Micro-Housing” investigates a new type of housing geared toward single-person households, including younger consumers. This report identifies major drivers of the micro-housing trend, looks at different types of micro-housing, and examines possible implications for packaged goods marketers.

About ForeSights
Micro-housing
Major drivers of the micro-housing concept
Micro-housing comes in different flavors
Tiny houses are part of the micro-housing trend
Micro-housing taken to the extreme: the capsule hotel
Micro-housing could ease the demand/supply mismatch
Micro-housing could address affordability issues
Micro-housing could help grow ownership rates
Micro-housing could encourage Millennials to move out
Micro-housing and home versus roommate preferences
Sharing and micro-housing
Implications of micro-housing: online shopping
Implications of micro-housing: meal kit delivery
Implications of micro-housing: product packaging
Implications of micro-housing: experiences or products?
How could micro-housing change the future?
Appendix

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