MRRS adds "Global Confectionery Report" latest studies, published in Nov 2016.

Summary
The Global Confectionery market in 2015 was valued at US$158.4 billion and is expected to post a value CAGR of3.6% during 2015-2020. Growth in the global market is expected to come mainly from the developing countries in the Asia-Pacific region followed by the North American region, while the Latin American market is expected to decline. In developed markets (such as the US, the UK and France), novelty is crucial and consumers look for exotic and different flavors, while in developing markets (such as Brazil, China and India) novel products as well as those with nostalgic flavors are popular. Furthermore, the global market is highly fragmented with the top 5 brands holding just 7.1% of the combined market share in 2015. Dairy Milk, Trident, Snickers, Milka and Ferrero Rocher are the leading brands with the highest market share in 2015.

Key Findings
– Robust growth from developing countries will drive global Confectionery market
– Healthy eating trend, shift towards e-commerce, cocoa sustainability and rising ingredient cost are the key challenges faced by the Confectionery industry
– In Asia-Pacific, China, India and Japan are the largest markets for Confectionery products in value terms
– Global Confectionery market is highly fragmented with the top five brands accounting for 7.1% of the combined market share
– The Sugar Confectionery category has the highest market share for private label products in the global Confectionery market
– Hypermarkets & Supermarkets is the leading distribution channel in the global Confectionery market
– Flexible Packaging is the commonly used packaging material in the global Confectionery market

Introduction
Executive Summary

Market Overview
- Current market scenario and future outlook
- Global Confectionery market overview –what are the growth drivers, latest developments and future inhibitors
- Regional Confectionery market overview –what are the growth drivers, latest developments and future inhibitors
- Key challenges in the global Confectionery market

Changes in Confectionery consumption patterns
- Shift in food consumption patterns in developing and emerging markets
- Shift in consumption of Confectionery, Bakery & Cereals, Dairy & Soy Food, Savory Snacks and Ice Cream, 2010 –2020 (global and regional analysis)

Identifying high potential countries
- Analysis of 50 countries on the basis of Market Assessment, Economic Development, Socio-demographic, Governance Indicators, and Technological infrastructure

Country Analysis
- Trend analysis for leading high potential countries

Case Examples/Success Stories10

Competitive Landscape
- Overview of leading brands globally
- Overview of leading brands at a regional level with market share

Key Distribution Channels
- Market share of key distribution channels –global and regional level

Preferred Packaging Formats
- Analysis on usage of key packaging material, closure, outer, and type for all Confectionery categories

Recommendations
- Recommendations for manufacturers on key Confectionery categories –Chocolate, Gum and Sugar Confectionery on parameters including Formulation, Positioning, Packaging, Occasion, Consumer Targets, and Key Segments

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