Ms. Park Ki Young, a Korean agent of Airwheel, was present at the 2015 Airwheel new product release conference and gave a speech on development strategies of Airwheel self-balancing scooter in Korean market and achievements over the past year or so. So let’s wheev1le find out how Airwheel self-balancing scooter takes root in Korean market since it entered in January 2014.
Statistics of Internet searches for Airwheel balancing scooter in Korea shows that over the past year or so, Airwheel has made generally increasing efforts to propagandize in Korea based on market conditions there.
When it entered into Korean market, the first things Airwheel did include establishing an exchange platform for electric products lovers, making practical market surveys in various areas and continuously providing varied opportunities to experience self-balancing scooters. Airwheel regularly offers after-sales training to Korean distributors in a consumer-oriented manner to increase consumers’ confidence in Airwheel.
Balancing Scooter in Korea
Airwheel self-balancing scooter is more than a way of commuting in Korea. Airwheel has actively expanded applications of scooter as the case may be. Airwheel scooters have been introduced into hotels and resorts as a soft service, which not only enhances services but also strengthens image of Airwheel intelligent scooter.
Airwheel’s publicity strategies in Korea mainly include TV media sponsorship and cooperation, network media publicity and participation in large exhibitions and conferences. It will also organize distinctive propaganda and encourage distributors to carry out characteristic marketing.
Airwheel electric unicycle has become a sponsor of the KBS group A STYLE FOR YOU, who helps advertise green and fashionable Airwheel scooters by virtue of good idol image and propaganda effect. Airwheel also participated in shooting of a SBS modern public-interest ad and induced the craze for balancing scooter in Korea with its hi-tech, intelligent and low-carbon scooter products.
Today, Airwheel successfully ignites the enthusiasm of Korean market with its innovative business mode. It is expected to grow stronger in Korean market and enable balancing scooter culture to a national trend in the future.
Company Name: Airwheel Technology Holding (USA) Co., Ltd
Contact Person: Mr Tang
E-mail: [email protected]