The companies involved in consumer-packaged goods(CPG) delivery services strive to align their digital platform to suit the consumer preferences. The customers expect the CPG logistics to be flexible and personalized that would allow a seamless transition between the physical and digital world.
Consumers need goods that particularly suit their taste and needs. People switch to online shopping through their cell phones and research about the product in social media. The changing scenario is a tough situation for the CPG delivery services companies to tackle.
Previously FMCG operations were aimed at pushing a product into the market, but now they need to pull the customers by offering them efficient CPG delivery services. This is possible by engaging the customers through the development of digital channels that has content and processes tailored to their requirements like recommending customized products, anticipatory shipping ideas etc.
They need to have insights into the key areas that include branding, segmentation of the market, taking into account the user experience, adding more customers and retaining the existing ones.
Why is an efficient CPG delivery so important?
This is possible through promotions that are done through digital media, their fulfillment as well as the return. The CPG logistics support newer channels like in-store pickup from an online order, delivery within 24hrs etc, which has led to the re-configuration of the physical transportation services to ensure direct delivery of the FMCG products that are hand-picked by the consumers. Besides this, the return requests are received and processed in a hassle-free manner involving minimum cost and enabling refunds across various channels whenever needed.
The firms actively promote their products with an aim to reach every individual customer.
Today the consumers' choice can be known by tracking their search history. The CPG delivery services also ensure this by reappraising their product mix and strengthening the content management of the products. They even provide a personalized experience through a customized product and packaging it according to their interest.
FMCG operations are being performed by segmenting the market based on different variables.
Establishing a consistent consumer experience:
The FMCG logistics aim at providing a single platform that would provide a seamless transition between the websites, physical stores, and apps. This is achieved through a consistent portrayal of the information in various channels. The insightful suggestions provided to the consumers smoothens their journey and enhances their spending. The cross-channel marketing and selling are handled through the scalable demands on the supply chain side, technology platforms, and back-end processes.