After analyzing the World Wide Web and discovering a shortage of information on design, in an effort to increase its web presence and provide something of value to its avid fans, softerDreams launched a new online information resource for design lovers. This resource is called DesignsAuthority located at http://www.designsauthority.com
When asked why that name, Mary Janet Namuli, the chief editor and head of communications at Softerdreams, said that the name was chosen to portray the intended authoritative nature of the website. “ Our goal is to be the world's largest and most popular resource for information and step by step tutorials and illustrations on nail designs, graphic designs, website design, Fashion designs, nail art and designs, Tattoo designs, decorating ideas, interior design, kitchen design, logo design, home design, land scape designs t-shirt designs, and much more” said Mary Janet.
The field of design aims to understand the aspects of shape, form and color to create something beautiful or ugly. Design is a field which is about form and function. Design serves a purpose because designers create to satisfy a need or to produce a product that has use and function. Design requires a process to be done in order to create functional useful products. It can be graphics design which communicates through images, fashion design which creates wearable usable clothing. In fact, there are many fields of design, from web development to room decoration. No matter the field, they all require highly specialized skills and knowledge - encompassing everything from invention to the re-design of an objects form, to create useable and beautiful products. Due to competition in this field, designers have to create unique products, thus they adopt different styles, different ways or "giving birth" to something.
According to a statement addressed to the head office of Softerdreams, the development of this information resource will proceed in planned steps; where by a particular field of design will be covered comprehensively on the site before a new field is added. This is why, currently, the site has comprehensive step-by-step tutorials and guides on nail designs only. “At the moment, we have over 10 tutorials in this field, ranging from creating Ombre nail designs to sharpie nails and our Famous 8-steps nail stamping tutorial and we are adding more.” Said Mary Janet. Though she declined to give specific dates on when more fields will be introduced.
However she stated that they believe they can reach their overall goal within three years when they expect the site to be complete with tutorials and guide covering all fields of design.
Contact Person: Mary Janet Namuli
Company Name: SofterDreams
Address: 32259, Clock Tower, Kampala, Uganda
Email: [email protected]