L'Attitude Ventures is a mission-driven venture capital firm based in San Diego, California that invests in US Latino-run and owned businesses during their early stages, with high-growth potential that may be realized through technology. They strive to offer all Americans and anybody doing business in the USA with the data and facts they need to maximize America's economic potential in the changing twenty-first-century economy.
L'Attitude co-founders Gary Acosta and Sol Trujillo, along with Kennie Blanco (managing partner), created L’Attitude Ventures in 2019 to directly address a severe economic cost to the country, namely the underfunding of Latino entrepreneurs.

“We have, over the last few years, established a large-scale gateway of entrepreneurs, investors, and strategic partners focused on stimulating and capturing economic growth through early-stage entrepreneurial success. L'Attitude is therefore recognized as a venture capital business, and our objective is to develop the gateway of choice for all forms and sources of capital seeking growth through significant investments and volume.

We offer tailored investment solutions, with the goal of investing in, elevating, and accelerating at least one out of every four new Hispanic entrepreneurs in the country. We also believe that building our own angel investor network is essential for recognizing, nurturing, and expanding promising Latinx and Hispanic-founded start-up enterprises,” Kennie Blanco stated.

L'Attitude Ventures, as the name suggests, is about staying on track to a developing and sustainable economic future for the country. Latinos – America’s youngest generation, make for about one-fifth of all citizens and account for more than two trillion dollars in the Gross domestic product (GDP), making it the world's eighth-largest economy if it were a stand-alone country.

L'Attitude Ventures is committed to assisting Latino entrepreneurs and increasing diversity, and so catalyzes Latino start-up companies in the USA. ToDoolie, is an online platform that encourages people to simplify their lives by staying ahead of their to-do list and is part of L’Attitude Ventures’ portfolio. This is only one of many companies with which L'Attitude Venture has collaborated in its ever-expanding portfolio of Hispanic or Latinx-owned ventures.

L'Attitude Ventures also often invite a number of Latino entrepreneurs to San Diego as part of their selection process to demonstrate their enterprises in the format of a ‘demo day’, and in front of a large audience of business owners, institutional investors, industry experts, and private investors. Four enterprises or entrepreneurs with the best market and industry dynamics, business cases, and founding teams participate in a pitch competition to be named "Latino Start-up of the Year."

Be sure to visit their detailed website for more information about the company and the services they provide.

About us
L’attitude Ventures is a mission-driven venture fund that invests in early-stage Latino-led and owned businesses in the United States with substantial and high-growth potential that may be realized through technology. The company was founded in 2019 by L'ATTITUDE co-founders Sol Trujillo and Gary Acosta, as well as Kennie Blanco, to address a disturbing economic cost to our country: the underfunding of US Latino entrepreneurs. Our fund is sizable, and it will stimulate a significant number of Latino entrepreneurs from the Seed to Series A stages, with significant investor round participation; initial check sizes range from $200,000 to $1,500,000. We also act as a trustworthy intermediary, bringing cash from investors of all stages and types together to support the success of Latino entrepreneurs today and in the future. Please visit our website at https://lat.vc/ for more information.