Despite the fact that increasing diversity is often widely mentioned in discussions, Latinos make up barely 1% of America's venture capital industry. A recent study found that Latino-owned businesses have limited access to early-stage equity financing and had lower bank approval rates. Instead, those business owners turn to costly debts like hard-money lending, but that can all change with L'attitude Ventures.

It is exactly for this reason that a group of Latino venture capitalists in San Diego formed L'Attitude Ventures, and their mission is to aid Latino entrepreneurs or Latino owned enterprises to flourish, by raising new venture funds, establishing or expanding their careers, and connecting with limited partners throughout Latin America.

“L'Attitude Ventures' portfolio is distinctively varied and captures the New Mainstream Economy, notably the US Latino cohort, which accounts for 80% of net new business formation in the US and represents a $2.6 trillion economy that accounts for over 30% of a net increase in US real income. Our L’Attitute venture investors purely invest in Latino-owned businesses and offer technology-enabled solutions, clear growth routes in large markets, and alignment across its key impact areas,” explained managing partner, Kennie Blanco.

“Enterprises owned solely by Latinos are uncommon in the United States, and our company was formed with the purpose of opening a door of opportunity for Latinos, and directly address a key issue, namely the underfunding of Latino entrepreneurs in the country,” he added.

He went on to say that L'attitude Ventures was founded in 2019 by co-founders Sol Trujillo and Gary Acosta, in collaboration with himself, and has grown to become a mission-driven venture fund that invests in early-stage Latino-led and owned businesses in the United States with significant and high-growth potential that can be realized through technology.

L'Attitude's investment criteria are consistent with the organization's mission of catalyzing the success and growth of US Latino entrepreneurs, closing funding gaps at the early but vital stages of development, and reducing income disparities while advancing job creation, economic progress, educational attainment, and wealth generation for all Americans.

L'Attitude Ventures understands the value of strategic and operational experience in enhancing efficiency, speeding sales, and preparing businesses for leaps in fundraising and size. Interested parties can fill out an online submission pitch form for L'Attitude's consideration, and if you want to learn more about the organization and its activities, you can contact them through their highly informative website.

About us
L’attitude Ventures is a mission-driven venture fund that invests in early-stage Latino-led and owned businesses in the United States with substantial and high-growth potential that may be realized through technology. The company was founded in 2019 by L'ATTITUDE co-founders Sol Trujillo and Gary Acosta, as well as Kennie Blanco, to address a disturbing economic cost to our country: the underfunding of US Latino entrepreneurs. Our fund is sizable, and it will stimulate a significant number of Latino entrepreneurs from the Seed to Series A stages, with significant investor round participation; initial check sizes range from $200,000 to $1,500,000. We also act as a trustworthy intermediary, bringing cash from investors of all stages and types together to support the success of Latino entrepreneurs today and in the future. Please visit our website at https://lat.vc/ for more information.